Trading
Global Brands, Regional Trust
For decades, our trading division has delivered world-class products — from electronics to security systems — to some of the region’s most demanding markets. With deep partnerships, robust logistics, and a legacy of service, we connect innovation with customers across the UAE and beyond.
The New Store
For over 55 years, TNS has delivered premium electronics and appliances to customers across the Emirates — and represents the global brands like Braun, Oral-B, and Revlon.
Axon Business Systems
Security and Office Automation That Works Harder. From biometric access control to enterprise-grade automation, Axon serves high-demand industries across the Gulf.
AXON SIGNAGE
Bringing brands to life, letter by letter. From wayfinding to full-scale illuminated signs, Axon Signage is your full-service signage partner.
DUBAI ICE
The coolest name in the region. serving fisheries, F&B, and construction sites with reliable, industrial-grade ice production.
M3
Global Trading, MBAL Backed. From commodities to currencies, M3 brings market strategy and personalized trading services to a global stage.
MBAL General Trading
NCR delivers software and hardware solutions that power seamless transactions across retail, hospitality, banking, and telecom—enhancing customer experiences and business efficiency.
INVESTMENTS
Our investment philosophy is built on stability, foresight, and sustainability. We focus on ventures that deliver long-term returns for our shareholders—whether in property, products, or future-ready industries
REAL ESTATE
We develop landmark real estate projects that define skylines, shape communities, and deliver long-term value. Our developments are built with purpose, quality, and vision—designed to leave a lasting mark on the region.